Publix Rocky's Road Trip
Publix Paws is a free club just for pets and their parents. To boost sign-ups and show fans what it’s really like to live the Paws life, we took Rocky—a furry club member himself—on an epic eight-day road trip around the Southeast to meet potential members nose-to-nose in all of the states that are home to Publix. And, of course, Rocky was fueled by everything pets get from Publix Paws: toys, treats, and more.
Rocky’s adventure was online, taking viewers through each stop of his trip.
Rocky's great adventure was also on social, inviting people to check out on his trip and join the Paws club.
To give other fur friends a taste of the Paws life, Rocky gave away customized tags everywhere he stopped along his journey.
